KC-DecemberNewsletter-

T H E O F F I C I A L K E S S L E R C R E AT I V E N E W S L E T T E R

HAPPy holidays from the kessler krew!

@kesslercreative

DECEMBER 2022

VOLUME 14

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Our Year In Review

How to Perform a Case Study

Trends 3

2023 Marketing

Kessler Kulture

in this issue

AN INSIDE SCOOP by Dina Kessler

Wow, what an incredible year it has been! The end of the year brings no greater joy than the opportunity to express to you season’s greetings and good wishes. May your holidays and New Year be filled with joy. At this special time of year, we give thanks for clients like you who have made our jobs easier and our lives more fulfilling. Thank you for being a part of the Kessler family! In this issue of Hot Off the Press, we’ll look at milestones we’ve reached together, how to show off your successes through case studies, and a few exciting happenings at the Kessler headquarters during the holiday season!

A Message from The President

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HOT OFF THE PRESS

Marketing Trends in the new year

2023

to Instagram reels, marketers are using bite-sized videos to drive engagement and increase brand awareness among millennials and Gen Z.

Whether you’re a seasoned professional or new to the industry, it’s crucial to incorporate the latest marketing trends into your strategy to stay competitive and relevant in today’s marketplace. What consumers want, need, and expect from brands today looks nowhere near like what it did five years ago. Here are a few trends to keep an eye on as we move into 2023. Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Personalized marketing messages that forge a real connection between the brand and the target market will be a game changer in 2023. In fact, 80% of consumers said that they’d be more likely to do business with a brand that provides a personalized experience, according to Epsilon. Improvements in technology such as AI have made it possible and easy to hyper-personalize everything from content to design to product recommendations and everything in-between! PErsonalization

New targeting solutions

Google is set to phase out third-party cookies by the end of next year due to rising privacy concerns. Cookies play a role in target marketing by tracking a user’s behavior across the web somarketers can deliver a customized experience. In order to remain relevant, brands are testing alternative targeting solutions to continue developing highly personalized content and ads. Employee advocacy is about getting your team or employees talking and sharing on behalf of the business. More and more businesses are realizing the power of their employees. Employee personal profiles and assets are often more effective at reaching more people more authentically than business accounts and assets. Harnessing this power is an untapped opportunity—especially in business-to-business (B2B) marketing. Employee Advocacy

Video-Based content

Video-based content is becoming a key focus area in social media marketing because it can capture a viewer’s attention for a longer amount of time compared to static posts. From TikToks

DECEMBER 2022

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OUR year in review

This year has been one of our most memorable, to say the least! We’ve helped hundreds of clients launch successful direct marketing campaigns, celebrated major milestones, and reached goals we set for ourselves at the beginning of the year. Before we jump into 2023, let’s look back at some of the most memorable moments of 2022 and what we’ve achieved together.

We kicked off the year with a very special project: This incredible trailer wrap for the East Coast Women's Pro Golf Tour! There’s nothing we love more than giving back and supporting our local community. This was the first of many projects we completed for ECWT!

We added a new family member to the Kessler Krew, Brenna. We don’t like to play favorites, but just look at that face! Welcome to the family, Brenna Kessler! We expanded our capabilities with two new pieces of equipment! Introducing the Horizon SPF-200L booklet maker and the Kirk-Rudy Firejet 4C Envelope printer!

The Kesslers attended the National Postal Forum Here’s a behind-the-scenes look at Dina and Keith Kessler alongside Postmaster General Louis DeJoy and Vice President of Corporate Affairs Judy de Torok. We are incredibly thankful to be part of such a wonderful postal community!

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HOT OFF THE PRESS

We hit our 100,000th order!

Kessler Creative was honored to accept six accolades at the 2022 Florida Print Awards! A big thank you to our incredible clients and team for coming together to make this a reality. Best of Category: 3 Hound Game Logo Design Best of Category: ECWPGT Course Leave Behind Award of Excellence: My Life in Two Worlds Award of Excellence: McGala 2022 Invitation Award of Excellence: Jordan Christian Academy Monument Sign Judges Award: Swimming on your Back

And we could not have done it without you. From all of us at KC, thank you for helping us reach this incredible milestone!

We gave back to our community

It’s embedded into the Kessler culture to give back to our community. This year, we collected toys for our local Toys for Tots foundation, donated materials to The Ronald McDonald House, provided signage to PXG and ECWGT, supported The Florida Ballet, and ran multiple 5K’s for charity!

We celebrated 15 years of working with wonderful clients like YOU! These last 15 years have been an incredible journey, and we could not have done it without incredible clients and the “Kessler Krew” by our side. To our clients, thank you for trusting us for many years. We are honored to have your trust and will work tirelessly to continue to earn it!

DECEMBER 2022

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IN-DEPTH The main goal of your case study is to showcase the benefits your products had on a specific customer and situation. Your case needs to be thorough so your audience can grasp how your products have worked. Include where the customer started and how they got to their objective, using images or video whenever possible to help readers visualize the situation. TELLS A STORY Your case study will become a lead magnet if it can captivate your audience, and to do that it must tell a story. A story has a beginning, middle, and end, so your case study should be no different. Hook your audience by describing the customer, explaining the problem at hand, presenting the solution (your product!), and finally reviewing the impacts your product had resolving the challenge. Writing an Effective Case Study INTRODUCE THE CUSTOMER First, introduce the customer. You’ll want to give a brief rundown of who the customer is, what kind of industry they are in, the size of the company, and the location. No need for too much jargon, but the more in-depth you go into who the customer is and what they do, the more impactful the results will be. DESCRIBE THE PROBLEM AT HAND Now it’s time to give an overview of the challenge your customer is encountering. Detail the problem by showing the bigger picture. This could be an increased customer churn rate, decrease in sales, poor leads, or any other issues presented to the customer. Doing so shows your audience what is at stake. OUTLINE THE SOLUTION (YOUR PRODUCT!) Time to talk about your solution to the problem, your product. Briefly describe the product you are showcasing and what it is meant to accomplish by stating general details, then applying these details to the specific situation. Showcase the Results Finally, it’s your time to shine by showing off the flashy results of your product. Show your audience how your product performed in the specific situation you touched on earlier in your study with statistics and any additional impacts, such as peace of mind to back up those numbers. Be sure to show how you figured out the results and how each step of the process leads to the results presented.

How to perform a CAse study One of the main interests of business owners is finding ways to prove what they offer is superior compared to the competition based on the results their products render customers. The most effective way to showcase the benefits of your products is through a case study. What is a Case Study Case studies are documents, pictures, or videos that highlight how your products were used by distinct customers in a specific situation and more importantly, what effects your products caused. Case studies not only act as a lead magnet for new business, but they also can be the piece of the puzzle that is the difference between lost customers and hitting your sales goals. Case Study Rules to Follow There are some general guidelines to follow before you begin writing your case study. You will want to select a specific customer you know got good results from using your product. Be mindful of your target customer, as you will want to choose a customer in a similar business or position. You should research the problem and why your product was a solution, making sure to ask plenty of questions. Contents That Make any Case Study Good A good case study isn’t one loaded with details that take forever to read through and process. What makes a case study intriguing and consumable to customers is a cohesive and concise story that clearly states the problem, solution, and results. Here are the foundational pieces your case study needs: ABSORBABLE While there are no set rules for how long, or short, your case study should be, you’ll want to make it as concise as possible. The more to the point you are, the easier your case study will be to read for your audience.

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HOT OFF THE PRESS

Happy holidays from the kessler krew

As the end of year draws near, we would like to take this opportunity to thank all of you for an amazing year. The success of Kessler Creative is based on the relationships we have built over the years, and we really wouldn’t be where we are without you. Over this past year we have added staff, new clients, and even a few new furry friends to the Kessler family. We are grateful for the opportunity to work with, and for you. As the end of year approaches, we know there will be many challenges ahead, but we are so excited for all that 2023 has in store for us. Working together this past year has been a pleasure and we’re proud to have you all with us. Best wishes and happiness to you and your families over the festive season. We look forward to a successful 2023 working together! Happy Holidays from your friends at Kessler Creative!

DECEMBER 2022

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Employee spotlight Kessler Core Value: HONESTY This month, we are highlighting those within our organization that embody our Honesty Core Value by consistently being transparent and bold in each task they take up, always being truthful no matter the circumstances. A huge thanks to Jen, Kat, Katelyn, and Sean for showcasing your honesty every day! Jennifer Hargraves Kat Jones Katelyn McInvale

12276 San Jose Blvd, Ste 111 Jacksonville, FL 32223

Sean Sedwick (Not Pictured)

kessler kulture

The Kessler team stuffed their faces at this year’s Thanksgiving Potluck!